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Nautanki for State Bank of Pakistan

Nautanki for State Bank of Pakistan
Sikha Bakiada “Launch of Nationwide Financial Literacy Program.

  • Activity: A Nautanki play “Jitni Chaadar Utney Paaon” for Sindh and
  • Brand Challenge: To bring the rural areas audience in the activity area for  Nautanki play.
  • Brand Message: Bachat Karo aur Mustaqbil Sanwaro.
  • Brand Objective: To increase the awareness in the public regarding the financial institutions and the concept of savings.
  • Brand Goal: To bring the people in the financial institutions and convince them to open their accounts and start different saving plans.
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